Big Numbers Evidence: Old School 37 Signals

Figured i would post evidence i come across that supports the ideas that the web needs more big numbers (and they of course need to be relevant numbers). Found this while getting distracted from a search for Ruby on Rails info (completely unrelated):

What I found…

An old school side project by the folks at 37Signals that concluded a big number should be the most salient element on a PayPal confirmation screen. (“How we made it better: We made the dollar amount the most obvious element on the page”). I think that made the page a lot better, especially considering it will send that much of my money to someone on my next click.

Not sure if it was ever implemented, but it certainly makes sense.


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