Applications need content strategy too

The buttons need a strategy. The menus need a strategy. The application needs a philosophy.

I had a strange, but inspiring experience the other day. I had a meeting to discuss an app with an executive sponsor. On a particular step i accidentally left my silly text blurb that i wrote off the cuff as a placeholder. That reserves the approx space required for the actual, boring… well, professional text.

He paused to read the text and just when i was ready to explain its temporary nature, he said he liked it. It may not make the final cut, but it made someone pause because it gave the app some semblance of personality.

I dont think there is a wrong audience for content with some personality. An application with personality may even build a different kind of bond wirh users.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s